Our Company

2021: Sparkling Smiles Were Just the Start

Dear CocoFam,

As we wrap up another trip around the sun, we want to

THANK YOU for allowing us to bring a bit of smile bliss to you this year.

Your kind support has allowed our small, sister-run business to continue to thrive, despite global supply-chain problems, shipping snafus, and the ongoing pandemic. We are so proud of the work our team has done in the U.S. and abroad — and hope you also feel proud to choose innovative oral-care products that benefit more than just your smile

A New Spin on Gorgeous Grins


✨ This past year, we launched Cocobrush — the crazy-soft brush for your teeth and gums, with a handle made from ~98% recycled ocean-bound plastic. Every Cocobrush you bought helped remove 10x its weight in ocean-bound trash from coastlines. (Give it a try, if you haven’t already. You’re gum-a love it!)

♻️ We are also delighted to report that the entire Cocofloss rainbow is now spun from 85% recycled water bottles. 

Thanks to these eco-conscious innovations, we diverted ~20,000 pounds of plastic from landfills in 2021. We’re committed to doing even more in 2022.

🐧 Your purchases contributed ~$25,000 to our nonprofit partner, the Wildlife Conservation Network, helping to protect natural habitats for wild critters worldwide.

Finding Hope on the Horizon

A Note from Cocofloss co-founder, Cat Cu


I recently had the great privilege of sailing on the Mesoamerican Reef near southern Belize. In 2001, Hurricane Iris uprooted the reefs here, but a grassroots environmental movement (now named Fragments of Hope) helped spur a years-long restoration project that has brought them back to life, one little fragment of coral at a time. 

I swam through reefs bustling with millions of baby fish. I crossed paths with rainbow sherbet–hued parrotfish, neon triggerfish, spotted manta rays, baby sharks, turtles, and dolphins. I watched tiny iridescent ballyhoo jump through the air, arcing like neon garlands across the horizon. 

Photo credit: Rachel Graham


It’s a hard-earned demonstration of hope, and it shows the difference a dedicated, mission-driven team can make.  

The flossy meaning of it all? Zooming in, we need to gently and effectively care for our teeth and gums to keep our oral microbiomes — and the health of our entire bodies — in balance. Panning out, we need to care for the well-being of our planet so that we all can thrive. At Cocofloss, we aim to do both, one smile at a time.   

Sparkling Surprises in 2022

So thank you again. We look forward to bringing more sparkle to your smile in 2022 with some exciting top-secret launches coming soon! (Parents, we think you are going to be particularly stoked about what’s in store.)

Wishing you a wonderfully bright New Year!

With love & gratitude, 

Cat and Dr. Chrys

Sisters and Cocofloss Co-founders

Like tasty surprises?

Like tasty surprises?

Be the first to know about new craveable recipes and tips for living your best life.