“Ocean-bound” is a term for plastic collected from communities located within 31 miles (50 kms) of the ocean that have no formal waste-management system. It’s more likely that this plastic would become part of the 8 million metric tons of waste that end up in our oceans each year. (BTW, pioneering waste engineer Professor Jenna Jambeck, Ph.D., from the University of Georgia, first popularized the label in 2015 so people can better address this global marine pollution problem.) By sourcing recyclable material from coastal communities, we’re helping to stem the tide of trash entering our seas.

On our journey toward sustainability, Cocofloss found a beach buddy in Oceanworks. Founded in 2016, Oceanworks connects eco-minded businesses with suppliers of recycled materials. (We love that they got their start making stylish, surfer-style sunglasses! 😎 ) Oceanworks guarantees international standards for social and environmental responsibility, authentic sources for materials, and a transparent supply chain — so you can be sure your Cocobrush’s coral reef–bright handle is truly made from ocean-bound plastic. They’re also partnering with us to collect an additional 10 Cocobrushes’ worth of ocean-bound plastic from the environment for every brush you buy. 🙌

Using recycled ocean-bound plastic makes a whale of difference in reducing the use of natural resources. 🐳  Within one year of crafting Cocobrush handles with Oceanworks plastic instead of non-recycled plastic, we expect to save 8,494 kilowatt-hours of energy, 211 gallons of oil, and 1,489 cubic feet of landfill space. We’ll also avoid emitting 3,070 pounds of CO2. There’s nothing fishy about these numbers! 🐠  They add up to a soft-as-sand environmental footprint while you pamper your smile with a super-soft Cocobrush. Shell yeah to sparkling clean seas and smiles!

Yes. We believe the little choices we all make now can weave a brighter future for our planet. Remember that every ultra-cleansing Cocobrush you buy helps remove 10x its weight in plastic waste from the beach! So maybe the environmental benefits of one brush are small, but then when you multiply it by ten, you start to see a ripple effect of change. In the Cocobrush’s first year, we aim to collect a total of 18.5 tons (37,000 pounds) of ocean-bound waste. That’s equal to about 40 million plastic straws. We think we can — we know we can — be part of a powerful wave of change washing over our planet, helping to clean up our seas and brighten smiles, too.

You know we make the best floss on Earth, right? Did you know it’s also woven from recycled water bottles? Call it the “green flash” on your sunset oral-care routine! 🌅 💚  Learn more …