Cocoshine is back in stock!

Co-founders Dr. Chrystle Cu and Cat Cu are always nostalgic for scents and flavors from their childhood — one of their favorites? Lychee. Filipino culture is all about eating, and childhood memories of eating lychees around the family dinner table inspired our Lychee Breeze Cocoshine Whitening Toothpaste.

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Behind the Brush

It’s time to raise your smile standards. Our creations are made with a promise: to support your oral wellness in the now and overall well-being for the future.

Fighting dental scaries

Our Smile Philosophy

Impossibly fun oral care designed by a dentist and enjoyed by all. We achieve it with an oral-care wellness system that compels you to live in the now rather than crave to escape it.

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