Believe it: up to 2 shades whiter in 1 week of brushing.

A deeply restorative toothpaste experience that whitens and brightens without the use of toxins, coarse abrasives, or symptom-masking ingredients. It features a form of your teeth’s own natural minerals and transforms them into something beneficial — rebuilding your enamel to whiten, reverse sensitivity, strengthen, and balance your microbiome. The secret is a high 3% concentration of nano-hydroxyapatite (n-HA) that's 2x more effective at remineralizing* plus other scientifically proven, clean ingredients. Welcome to our amazing new age of smile-care. 

• What it is: A dentist-designed, clean-ingredient, 4-in-1 toothpaste
• Size: TSA-friendly net wt 3.4 oz (96.4g)
• The proof: Whitens teeth up to 2 shades in 1 week of brushing.** Rebuilds enamel 2x faster.* Reduced sensitivity in 2 minutes of brushing. 
• Rebuilds enamel. n-HA particles fill in small holes and depressions to remineralize, restore, and strengthen the structure of teeth. Discover how n-HA compares with fluoride on our blog.
• Repairs sensitivity. n-HA repairs the root cause of sensitivity by filling in the tiny dentinal tunnels that lead to your nerves, no numbing required.
• Safely whitens teeth. Cocoshine gently remove surface stains with baking soda and silica. Then n-HA fills in any surface imperfections in enamel to create a smoother, more reflective surface without the use of bleach. 
• Proven ingredients. Like pH-boosting baking soda, antibacterial xylitol and coconut oil, gum-soothing aloe vera, and stain-buffing silica.
• Delightfully clean. No sulfates, parabens, propylene glycol, triclosan, peroxide, artificial dyes, or artificial sweeteners. Non-GMO. Vegan and cruelty-free.
• Safe to swallow. Fluoride-free and thoughtfully chosen ingredients make this paste a smart choice for all ages. 
  
• Cleans up our coasts. Tube partly made with recycled ocean-bound plastic from Oceanworks®. Recycle it with Pact when you're done!
  
  "The only whitening toothpaste that has actually transformed my smile." —MindBodyGreen
  
  

*in vitro assessment of Cocoshine Toothpaste with 3% n-HA concentration demonstrated significantly greater efficacy (~2x) in remineralization of the enamel substrate compared to 2.5% n-HA toothpaste samples.

**After 1 week’s worth of brushing for a single tooth, the Delicious Mint toothpaste formulation whitened by a maximum of 1.96 VITA® tooth shades.